Pricing architecture Consulting · Marketing · Creative · Development · AI · Appointments

What it costs,
stated up front.

Most consultants quote after working out what you can afford. I would rather you knew the number before the first call, so the conversation is about whether the work is right - not what it might cost.

Principle 01

Diagnosis is free

Both business diagnostics cost nothing and are not a sales gate. You keep the findings whether or not you ever engage me.

Principle 02

You pay for areas, not hours

Every tier names exactly which service areas it activates. If an area is not needed, it is swapped or dropped.

Principle 03

No markup on media

Advertising spend is billed directly to you by the platforms. I charge a management fee and take no commission.

01
Diagnostic SprintA one-off paid deep-dive. Your free score validated against real data, with a ranked repair sequence and a 90-day plan.
From ₹25,000 one-time
One-time · 10 working days

₹25,000

Your free stress test score validated against real data - pipeline, margin, spend, delivery timing - and turned into an evidenced report with a ranked repair sequence and a 90-day execution plan.

You execute it yourself. If you engage on a retainer within 60 days, the fee is credited in full against the first month.

Book the sprint →

What you receive

  • Validated Business Score across all seven weighted areas
  • Revenue leakage map from enquiry through to collection
  • Line-level margin read on your top ten clients or products
  • Channel review with cost per closure by source
  • Ranked repair sequence with expected impact per fix
  • 90-day execution plan with named owners and weekly targets
  • One 60-minute presentation session with your leadership

No retainer, no minimum term, no obligation to continue.

02
10X Business ConsultingFour tiers, each naming the exact service areas it activates. The recommended tier is Scale.
From ₹70,000 / month
TIER 01 · FOCUS

₹70,000 / month

The three areas with the fastest payback: what you sell, what you charge, and how you sell it.

3 SERVICE AREAS · 3-MONTH MINIMUM
  • 02 Market positioning & offer engineering
  • 03 Pricing, packaging & margin strategy
  • 05 Sales system & conversion improvement
How it runs

One half-day working session a month · documented outputs per area · direct access by email and WhatsApp · monthly written report

Discuss Focus
TIER 02 · BUILD

₹1,00,000 / month

Adds the plan above the offer, and the demand engine that feeds it.

5 SERVICE AREAS · 6-MONTH MINIMUM
  • 01 Revenue architecture & the 10X roadmap
  • 02 Market positioning & offer engineering
  • 03 Pricing, packaging & margin strategy
  • 04 Demand strategy & marketing ROI
  • 05 Sales system & conversion improvement
How it runs

Fortnightly sessions · team trained on everything delivered · full template and playbook library · monthly leadership review

Discuss Build
TIER 03 · SCALE - RECOMMENDED

₹1,25,000 / month

Front end and back end engineered together. The tier most businesses actually need.

7 SERVICE AREAS · 6-MONTH MINIMUM
  • 01 Revenue architecture & the 10X roadmap
  • 02 Market positioning & offer engineering
  • 03 Pricing, packaging & margin strategy
  • 04 Demand strategy & marketing ROI
  • 05 Sales system & conversion improvement
  • 08 Operations & delivery efficiency
  • 10 Retention, expansion & readiness
How it runs

Weekly review run by me · Revenue OS deployed and configured · team training and certification · board-ready monthly pack · on-call access

Discuss Scale →
TIER 04 · DOMINATE

₹1,50,000 / month

Every area active, including the ones that only matter once you are ready to expand.

ALL 10 SERVICE AREAS · 12-MONTH MINIMUM
  • 01-05 Everything in Scale
  • 06 Channel, partnership & distribution
  • 07 Team structure, hiring & capability
  • 08 Operations & delivery efficiency
  • 09 Financial control, cash flow & working capital
  • 10 Retention, expansion & readiness
How it runs

Everything in Scale, plus a quarterly board presentation delivered in person · full software stack · hiring and org design · market entry sequencing

Discuss Dominate

Which areas, decided how? The free diagnostic scores all seven business categories and ranks them by weighted revenue impact. Your tier is chosen against that ranking, not from a menu. If an area turns out not to be the constraint, it is swapped for one that is, at no change in fee. See what each area covers →

03
Digital MarketingSix disciplines across three tiers, with a matrix showing exactly how deep each one runs at each price.
From ₹55,000 / month
TIER 01 · LAUNCH

₹55,000 / month

Performance marketing led, with SEO and social at a working baseline.

3-MONTH MINIMUM
  • — Performance marketing, 2 channels
  • — SEO and social at baseline depth
  • — Static ad creative and edits
  • — Tracking and conversion setup
How it runs

Monthly optimisation review · one performance report in plain language · ad accounts opened in your name

Discuss Launch
TIER 02 · PERFORM - RECOMMENDED

₹75,000 / month

Every organic and owned channel built properly, with email marketing running.

6-MONTH MINIMUM
  • — Performance marketing, 4 channels
  • — Full SEO programme with content
  • — Social across three content tracks
  • — Email marketing, verified and automated
  • — Short-form video and static creative
How it runs

Fortnightly optimisation · cost-per-closure attribution · content calendar · monthly strategy review

Discuss Perform →
TIER 03 · DOMINATE

₹1,00,000 / month

All six disciplines at full depth, including WhatsApp and email blast campaigns.

12-MONTH MINIMUM
  • — Unlimited relevant channels
  • — Full SEO with authority building
  • — Social plus creator campaigns
  • — Email marketing and blast campaigns
  • — WhatsApp broadcast and automation
  • — Full creative production line
How it runs

Weekly optimisation · monthly production day · creator and partnership campaigns · quarterly demand reset

Discuss Dominate
DisciplineLaunchPerformDominate
Performance marketingGoogle, Meta, LinkedIn, YouTubeStrategic plan + 2 channelsFull build, 4 channelsUnlimited channels, weekly
Search engine optimisationTechnical, on-page, content, localBasic - technical + on-pageFull programme incl. contentFull + authority building
Social media marketingStrategy, content, communityBasic - calendar + postingThree tracks, community managedFull + creator campaigns
Creative servicesStatic ads, design, collateralStatic ad sets and editsStatic + short-form videoFull production line
Video productionShoots, films, motion graphics+ Add-onQuoted separately+ Add-onQuoted separately+ Add-onQuoted separately
Email marketingVerification, authentication, automationNot includedVerified list, sequences, reportingFull incl. blast campaigns
WhatsApp marketingBroadcast, flows, official platform+ Add-onQuoted separately+ Add-onQuoted separatelyIncluded - broadcast + automation

Media spend and production sit outside the fee. Advertising is billed direct to your card by the platforms - no markup, no commission, accounts in your name. Recommended media budget starts at ₹1,00,000 a month. Video shoots involving crew, talent or location, and WhatsApp platform conversation charges, are quoted at cost. See what each discipline covers →

04
Appointment SettingB2B outbound for US and international markets. Meetings on the calendar, with guaranteed options available.
From ₹54,000 / month
EMAIL OUTREACH

₹54,000 / month

Verified lists, warmed domains, sequenced campaigns.

4-6 APPOINTMENTS / MONTH
  • — 2,500 verified contacts to spec
  • — Separate authenticated sending domains
  • — Multi-step sequences, A/B tested
  • — Reply handling and booking
Discuss this
LINKEDIN OUTREACH

₹62,000 / month

Seasoned profiles, Sales Navigator targeting.

5-7 APPOINTMENTS / MONTH
  • — Verified profiles with real history
  • — Targeting by title, seniority, signal
  • — Connection and message sequencing
  • — Conversation handling to booking
Discuss this
DEDICATED SDR - RECOMMENDED

₹1,12,000 / month

All three channels, one named person, your timezone.

8-12 APPOINTMENTS / MONTH
  • — One dedicated SDR on your account
  • — Email, LinkedIn and outbound calling
  • — Trained on your positioning
  • — Joins your weekly pipeline review
Discuss this →
GUARANTEED APPOINTMENTS

₹2,04,000 / month

Ten BANT-qualified meetings, or refunded.

10 GUARANTEED / MONTH
  • — Everything in the SDR service
  • — BANT qualification before booking
  • — 30-day buffer on any shortfall
  • — Written refund on undelivered meetings
Discuss this

Priced below the established US providers on every line. Three-month minimum, since outbound needs a full cycle before the data means anything. Data, sending infrastructure and Sales Navigator licences are included. See the full service →

05
Creative ServicesVideo recording and production, editing and post, and brand and ad creative. Scoped on volume and frequency.
Quoted per project
Why there is no price list

A monthly retainer, a single production day and a one-off brand project are three different shapes of work. The right one depends on how much you actually need produced.

Get a quote →

Creative is scoped on volume and frequency: how many assets a month, which channels they feed, and how often you shoot. You own every asset produced and receive editable source files, not just flattened exports.

Typical shape

Monthly retainer

A defined asset volume every month, feeding live campaigns.

Typical shape

Production day

One planned shoot built backwards from an agreed asset list.

Typical shape

Project

Brand identity, a campaign set, a deck or a website design package.

Crew, talent, location and licensing are billed at cost. See the full service →

06
Website & App DevelopmentConversion-built websites, stores, mobile apps and custom internal platforms. Scoped first, then priced.
Quoted per project
Why there is no price list

Two businesses asking for “a website” can be three weeks apart in effort. Quoting blind would mean either overcharging you or underdelivering.

Discuss requirements →

You receive a written scope, a fixed price and a delivery schedule before anything begins. Fifty per cent on start, fifty on handover. Domain, hosting, licences and stock assets billed at cost.

Typical shape

Business website

A focused conversion site. Three to five weeks.

Typical shape

Store or large site

E-commerce or a larger site. Six to nine weeks.

Typical shape

App or platform

Mobile app, portal or internal system. Ten to sixteen weeks.

You own the code, the design files and every account. See the full service →

07
AI TransformationEvery automation programme is scoped to your processes, systems and volumes. Priced after a walkthrough.
Quoted per project
Why there is no price list

Two businesses asking for the same automation can be a three-day build or a six-week programme. Quoting blind would mean either overcharging you or underdelivering.

Discuss a project →

Bring the single task your team complains about most. Scoping covers process mapping with hours costed, a ranked build sequence by return, and a fixed written quote before anything starts. You own everything built, running in your own accounts.

Typical shape

Single process

One workflow mapped, built and handed over. One to two weeks.

Typical shape

Department programme

Three to five connected workflows across one function. Three to five weeks.

Typical shape

Business-wide

Eight to twelve workflows across functions. Six to ten weeks.

Optional monthly operation and monitoring is quoted alongside the build. See what gets transformed →

08
Combined PackagesConsulting, marketing and automation together, matched to your Business Score band and priced below the sum of the parts.
From ₹1,15,000 / month
SCORE 0-40 · CRITICAL

₹1,15,000 / month

Stop the structural leaks before spending anything further on growth.

SEPARATELY ₹1,25,000 · SAVE ₹10,000
  • 10X Focus - 3 consulting areas
  • DM Launch - performance and creative
  • — Positioning and pricing fixed first
  • — Lead capture and response discipline
Discuss
SCORE 41-65 · FOUNDATION

₹1,55,000 / month

Systemise what currently runs on effort rather than on structure.

SEPARATELY ₹1,75,000 · SAVE ₹20,000
  • 10X Build - 5 consulting areas
  • DM Perform - paid, SEO, email, creative
  • AI One automation build per quarter
  • — Fortnightly review cadence
Discuss
SCORE 66-80 · GROWTH - MOST TAKEN

₹1,85,000 / month

Margin, delivery capacity and conversion quality engineered as one system.

SEPARATELY ₹2,15,000 · SAVE ₹30,000
  • 10X Scale - 7 consulting areas
  • DM Perform - four disciplines
  • AI Department automation programme
  • — Weekly review run by me
Discuss →
SCORE 81-100 · SCALE

₹2,25,000 / month

Diversify, expand and protect the margin mix across locations.

SEPARATELY ₹2,50,000 · SAVE ₹25,000
  • 10X Dominate - all 10 areas
  • DM Dominate - all six disciplines
  • AI Business-wide, operated monthly
  • — Expansion sequencing: India, GCC, US
Discuss

Not sure which band you are in? The Revenue Stress Test names your package at the end of the report - twelve minutes, free, and the recommendation comes from your own numbers rather than from a sales conversation. Run the stress test →

09
Our ProductsNine licensed revenue systems. One-time fees, no per-seat cost, and your data never leaves your own account.
From ₹25,000 one-time
Product
From
Model
NEXUS Emails
₹45,000
One-time licence
NEXUS CRM
₹1,25,000
Licence + setup
NEXUS Actionable
₹35,000
One-time licence
NEXUS Digital suite
₹1,40,000
Suite licence
NEXUS Social
₹60,000
One-time licence
NEXUS Ads Security
₹55,000
One-time licence
NEXUS SEO
₹50,000
One-time licence
NEXUS Daily Tracker
₹35,000
One-time licence
Playbook Pack - one sector
₹25,000
One-time licence

Setup, data migration and custom configuration are quoted after a walkthrough. Included at no cost within the relevant consulting tiers. See what each product does →

10
Terms & InclusionsWhat is included in every engagement, what is billed separately, minimum terms and payment structure.
Read before signing

Included in every engagement

  • All documentation, templates and playbooks produced, owned by you
  • Training for your team on anything I build or install
  • Direct access - you deal with me, not an account manager
  • Written monthly reporting against agreed measures
  • Handover documentation and a certified internal owner at the end

Billed separately or excluded

  • GST at 18% on all Indian invoices
  • Advertising and media spend, billed direct by the platforms
  • Third-party software subscriptions and licences
  • Photography, film production and paid creator fees
  • Travel and accommodation outside Chennai, at cost
Term

Minimum commitment

Three months on entry tiers, six on mid tiers, twelve on the top tier. Below one full sales cycle there is nothing meaningful to measure.

Notice

Exit

Thirty days written notice after the minimum term. Documentation and systems transfer regardless of how the engagement ends.

Billing

Payment

Monthly in advance for retainers. Build fees split 50% on start and 50% on handover. International clients billed in USD.

Questions on price

What people ask before committing

Why is consulting priced by service area rather than by hours?

Because hours reward slowness. Pricing by area means the incentive is to finish properly and move on, and it lets you see exactly what you are buying. If an area turns out not to be needed, it comes out of scope and out of the fee.

Can I start small and expand?

Yes, and most engagements do. Focus or DM Launch for a quarter, then expand once the first area produces a visible result. Upgrading mid-term is straightforward and the difference is prorated.

Do you take equity or performance-linked fees?

Selectively, and only alongside a base retainer. Performance structures work when attribution is clean and the cycle is short enough to measure inside the engagement. Where it is not, the incentive distorts behaviour.

Is there a discount for paying quarterly or annually?

Five per cent on quarterly advance, ten per cent on annual advance, on retainer fees only. Build fees and software licences are not discounted.

What happens if the numbers do not move?

We review monthly against measures agreed in writing at the start. If two consecutive months show no movement and the cause sits with my work rather than execution on your side, you can exit without serving the remaining minimum term.

Why are prices shown in dollars sometimes?

The site detects your location and shows Indian rupees or US dollars accordingly. You can switch manually at any time. Dollar figures are indicative and confirmed at contracting.

Know the number.
Then decide.

Run the stress test and the report names the package matched to your score. Or book a call and I will tell you which tier fits - including when the honest answer is none of them.

Run the stress test → Book a 15-minute call