Business Score.
Out of one hundred.
The complete diagnostic from the The 10X Revenue OS™ framework. Twenty-four questions across six sections, weighted into seven scored categories, producing a full Client Diagnostic Report - score assessment, interpretation, observations with prescribed fixes, and a revenue potential estimate calculated against your own numbers.
Where is the revenue actually leaking?
This is the same questionnaire I run inside a paid diagnostic. It examines revenue structure, marketing return, conversion, delivery, cost structure, compliance and expansion readiness - then produces a scored report you can take to your own board.
Answer with real numbers where you have them. A flattering input produces a flattering score, which is worth nothing to you.
Useful to have ready - current monthly revenue, monthly marketing spend, lead-to-customer conversion rate, average fulfilment time, and your overhead ratio. Anything you do not track can be marked as not measured, and that itself is a finding.
Seven categories, weighted by what they do to revenue.
Each question scores from 0 to 10. Category scores are averaged, weighted, and combined into a single Business Score out of 100 - exactly as in the written diagnostic.
| Category | Weightage | Score | Source |
|---|---|---|---|
| Business Structure & Goals | 10% | 0–10 | Section A |
| Marketing & Lead Generation | 15% | 0–10 | Section B |
| Sales & Conversion | 20% | 0–10 | Section C |
| Operations & Delivery | 15% | 0–10 | Section D |
| Financial & Cost Optimization | 15% | 0–10 | Section E |
| Compliance & Legal | 10% | 0–10 | Section F |
| Scalability & Expansion Readiness | 15% | 0–10 | Section F |
| TOTAL SCORE | 100% | __ / 100 | |
Business structure & growth goals
Current monthly and annual revenue, share of recurring revenue, the target for the next six to twelve months, and the three obstacles standing between the two.
Marketing & lead generation
Channels in use, monthly spend, how return is measured, and whether enquiries enter an integrated lead management system.
Sales & conversion
Lead-to-customer conversion rate, process documentation, follow-up depth before a lead is dropped, and integration between sales and marketing data.
Operations & delivery
How timelines and deliverables are tracked, automation depth, average fulfilment time, and how often delay or revision holds up collection.
Financial & cost structure
Margin tracking by line, overhead ratio, vendor and utilisation discipline, and whether cash flow is forecast before it becomes urgent.
Compliance, legal & scalability
Registrations, filings and NDAs, IP and trademark protection, expansion assessment, and readiness for multi-currency or multi-location operation.
Critical
Major leaks in revenue, marketing or process. Needs immediate structural intervention before any additional growth spend will return anything.
Foundation stage
Stable foundation but poor scalability or system integration. Requires systemisation and automation - the constraint is not demand and not talent.
Growth stage
Strong revenue flow with some inefficiencies. Ready for the next phase of expansion and global compliance.
Scale stage
Expansion-ready business. Focus moves to market diversification and high-margin growth.
From a score to a transformation plan.
The self-assessment is the entry point. A paid diagnostic validates it against your actual pipeline, margin, spend and delivery data.
Review your Business Score & findings
Read the category assessment, the observations table and the revenue potential estimate. Several findings can be acted on internally without any further help.
Book a 15-minute call call
A 10X Revenue OS™ roadmap presentation covering what produced the score, what it is likely hiding, and what a full diagnostic would validate.
Onboard
Receive a complete Business Expansion & Transformation Plan, evidenced against your real numbers and sequenced by weighted impact.
Confidentiality
This report and its findings are confidential between the client and the Consultant. All business information collected during this process remains secure and is used exclusively for strategic growth planning. The assessment runs entirely in your browser - answers are not stored, transmitted or logged, and no report reaches me unless you choose to send it.