Website & app development Built to convert, not to win awards Scoped and quoted per project

A website is a
sales asset.
Not a brochure.

Most agencies deliver something that looks good and converts badly, because they are measured on the launch rather than on what happens afterwards. Every build here starts from the conversion path and works backwards to the design.

Discuss a build → How pricing works
Why most builds underperform

Six failures we design out

01

Designed for the boardroom

Approved by people who will never buy from it. The homepage wins the internal review and loses the visitor in eleven seconds.

02

No defined conversion path

Every page offers five equally weighted things to do, so visitors do none of them. One page, one job.

03

Slow on the connection people use

Tested on office fibre, used on 4G. Every second of load time costs a measurable share of enquiries.

04

Enquiries land in a black hole

Forms email an inbox nobody owns. No scoring, no routing, no response deadline, no record.

05

Invisible to search from day one

Built without structure, schema or speed. Then SEO is bought separately to fix what should never have shipped.

06

You cannot edit it yourself

Every text change is a support ticket and an invoice. The site ossifies within a quarter.

The four builds
Build 01

Business & conversion websites

The asset every other channel points at.

Structure comes before design. We map who lands on each page, what question they arrive with, and what single action the page exists to produce - then build to that. A homepage that tries to serve six audiences serves none of them, which is why most business sites convert below one per cent.

Performance is treated as a feature, not a cleanup task. Builds target sub-two-second load on mobile 4G, because in India that is the connection your buyer is actually using. Technical SEO, schema markup and analytics are configured at build time rather than retrofitted, and the content management layer is handed over so your team can edit copy without raising a ticket.

  • Conversion architecture mapped before any design begins
  • Page-level objectives with one primary action each
  • Responsive design, mobile-first, tested on real devices
  • Sub-two-second target load on mobile connections
  • Technical SEO, schema markup and sitemap at build time
  • Analytics, conversion tracking and event configuration
  • Editable content management, handed over with training
  • Enquiry routing into your CRM with response deadlines
Supported by - digital marketing for traffic, and AI transformation for enquiry routing and follow-up automation.
Build 02

E-commerce & online stores

Built around repeat purchase, not just the first sale.

Most stores are built to complete a transaction and nothing else. That is why acquisition cost climbs every quarter while repeat rate stays flat - the second order was never designed for. Builds here include the lifecycle layer from the start: abandoned cart recovery, replenishment prompts, post-purchase sequences and win-back flows.

Checkout is engineered against drop-off rather than aesthetics. Payment methods your customers actually use, address handling that does not fight Indian formats, shipping and COD logic, and a mobile checkout that works one-handed. Product data is structured for search and for feed-based advertising, so paid campaigns do not need a separate build.

  • Store architecture, category structure and search
  • Checkout optimised against measured drop-off points
  • Payment gateway, COD, shipping and returns logic
  • Abandoned cart, replenishment and win-back automation
  • Product feeds structured for Google and Meta advertising
  • Inventory, order and customer data synced to your systems
  • Review collection and display built in
Build 03

Mobile applications

iOS and Android, from one codebase.

An app is only worth building when it does something a mobile website cannot - offline access, push notification, device hardware, or a usage frequency high enough that an icon on the home screen changes behaviour. If none of those apply, I will tell you to build a better mobile site instead and keep the difference.

Where an app is right, it is built cross-platform so one codebase serves both stores, which halves both build cost and the ongoing maintenance you will still be paying for in three years. Store submission, review compliance, versioning and crash monitoring are handled through to launch and beyond.

  • Honest assessment of whether you need an app at all
  • Cross-platform build - one codebase, iOS and Android
  • Native capability where it matters: camera, location, offline
  • Push notification infrastructure and segmentation
  • Authentication, payments and in-app purchase
  • App Store and Play Store submission and review handling
  • Crash monitoring, analytics and release management
Build 04

Internal tools & custom platforms

The software your business actually runs on.

Dashboards, portals, calculators, booking systems, partner portals, quotation engines, field-team apps. The systems that never get built because they are not glamorous, so the work continues to happen in spreadsheets that three people understand and nobody has documented.

This is where the NEXUS suite came from - built for my own operation first, then productised. The same approach applies to yours: understand the process, remove the steps that should not exist, then build only what remains. Software that mirrors a broken process just makes it faster to be wrong.

  • Process mapped before a line of code is written
  • Client and partner portals with role-based access
  • Dashboards pulling live data from existing systems
  • Quotation, pricing and configuration engines
  • Booking, scheduling and field-team applications
  • Integration with your CRM, accounting and messaging
  • Documentation and handover so you are not dependent on me
Related - several of these are already built and licensable rather than needing a custom build. See our products before commissioning something new.
Investment

Every build is scoped
before it is priced

Two businesses asking for “a website” can be three weeks apart in effort. A price list would mean either overcharging you or underdelivering, so I quote after understanding what it has to do.

What a scoping call covers
  • Who lands on it, and what question they arrive with
  • What each page or screen has to produce
  • What connects to it - CRM, payments, inventory, messaging
  • Content and asset readiness on your side
  • Timeline, and what is actually driving it
Discuss requirements → Book a call

You receive a written scope, a fixed price and a delivery schedule before anything begins. No hourly billing, no scope creep conversations halfway through, and no surprise at handover.

Payment is split fifty per cent on start and fifty on handover. Domain, hosting, third-party licences, stock assets and paid plugins are billed at cost with the invoices passed through.

Typical shape

Business website

A focused conversion site. Usually three to five weeks from signed scope to launch.

Typical shape

Store or large site

E-commerce or a larger site wired into your sales system. Six to nine weeks.

Typical shape

App or platform

Cross-platform mobile app, portal or custom internal system. Ten to sixteen weeks.

You own everything. Code, design files, domain, hosting and every third-party account are registered in your name from day one. If you move to another developer tomorrow, nothing breaks and nothing needs buying back.

How a build runs

Five phases, nothing hidden

1

Scope

Who visits, what they want, what each page must produce. Written down and signed before design starts.

Week 1
2

Structure

Sitemap, conversion paths and wireframes. Agreed on layout before anyone argues about colour.

Week 1-2
3

Design & build

Visual design, then development, with a live staging link you can watch progress on daily.

Week 2-6
4

Test & launch

Real devices, real connections, tracking verified, forms tested end to end before anything goes live.

Final week
Questions

What clients ask first

Who owns the code and the accounts?

You do, from day one. Domain, hosting, repository, design files and every third-party account are registered in your name. If you move to another developer tomorrow, nothing breaks and nothing needs buying back.

Do I actually need an app?

Usually not. An app earns its cost when it needs offline access, push notification, device hardware, or when usage is frequent enough that a home-screen icon changes behaviour. If none of those apply, a fast mobile site does the same job for a fraction of the money, and I will say so before you spend it.

Can you work with our existing site?

Yes. Sometimes the right answer is a rebuild, sometimes it is fixing conversion paths, speed and tracking on what you already have. The scoping call establishes which, and I have no incentive to sell you the bigger option.

What happens after launch?

Sixty days of iteration is included on the Growth build. After that, the optional care plan covers hosting, security, monitoring and monthly changes - or you take it in-house entirely, with documentation to support that.

How is this different from a normal agency?

An agency is measured on shipping the site. This is measured on what the site produces afterwards, because it sits inside a practice that also runs your demand generation and your sales system. If the site converts badly, that is my problem in three other places.

Will it be built on a template?

The design is custom. Some infrastructure is not, deliberately - proven frameworks and content systems mean faster delivery, easier maintenance and a developer pool that can support it after me. Building everything from nothing is expensive and mostly ego.

Tell me what
it has to produce.

Not what it should look like - what it has to do. Bring that to a fifteen-minute call and I will tell you the shape of the build, roughly what it costs, and whether you need one at all.

Book a 15-minute call → Full pricing architecture →